Brand & Product Launches

The space to introduce something new — built for brands that want to make an impact.

A product launch is one of the highest-stakes moments in any brand's calendar. The venue isn't just a backdrop — it sets the tone, shapes the story, and determines how far the moment travels beyond the room.

UNLOCKED is a dedicated brand and product launch venue in Shoreditch, East London, offering 24,500 sq ft of flexible, industrial-style space built for brands that need their launch to land. Whether you're planning an intimate first-look preview for press and buyers, or a full-scale multi-room activation for thousands of guests, UNLOCKED is designed to make it work.

24,500 sq ft of open, column-free space in Shoreditch designed to support statement builds, large-scale installs and brand moments that land both in the room and across social.

❋ Built for Impact

Neutral backdrops, flexible lighting rigs and natural circulation routes make UNLOCKED one of London's most content-optimised product launch venues — built to maximise post-event reach.

❋ Press & Content Ready

From press-only previews to high-footfall public launches, the multi-studio layout adapts to guest flow, audience zoning and ticketed or open-door formats.

❋ Flexible Guest Experience

❋ Full Venue Takeovers

Brands can take exclusive control of the entire Shoreditch site across multiple floors, building layered experiences that guide guests through a complete brand world.

Below is a selection of launches and product moments we've brought to life across our UNLOCKED Venues — each one built from scratch, each one entirely different.

ready to launch?

Tell us about your event and we'll show you exactly how the space can work for you.

FAQs

What makes UNLOCKED different from other product launch venues in London?

1

Unlike hotel ballrooms or generic hire spaces, UNLOCKED operates as a cultural platform with in-house production infrastructure and a track record of delivering launches for global brands in a space purpose-built for creative experiences.

How large is the venue for product launches?

2

The Shoreditch venue spans 24,500 sq ft across six independent studios and multiple floors, with a total capacity of up to 1,220 guests.

Can UNLOCKED accommodate press and media at a product launch?

3

Yes — the space is optimised for content capture with neutral backdrops, flexible lighting and a layout that makes it easy to set up dedicated press and photography zones.