UNLOCKED partnered with Nike to host Goadome powered by SNKRS — a fully immersive product experience in the heart of Shoreditch. Across day and night, the space transformed from an interactive cultural showcase into a high-energy music environment, bringing together sneaker culture, community and sound under one roof.
SNKRS x Goadome Launch
Culture
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Innovation
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Launch
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Design
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Day & Night
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Performance
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Culture ✳︎ Innovation ✳︎ Launch ✳︎ Design ✳︎ Day & Night ✳︎ Performance ✳︎
At the centre of the experience was the Goadome installation, transforming the space into a striking environment and acting as the focal point of the launch.
During the day the venue operated as an open cultural space where guests could explore the installation, interact with the product and move freely through the experience.
As evening arrived the energy shifted, with lighting and sound turning the space into a music-led celebration where sneaker culture, community and sound came together.
Day → Night
While the Goadome installation hosted the daytime experience, UNLOCKED’s multi-room layout allowed the activation to continue into the evening in a separate space within the venue.
This allowed Nike to deliver two distinct moments within the same location — a daytime cultural showcase centred around the installation, followed by a high-energy night programme celebrating sneaker culture, music and community. The flexibility of the venue made it possible to host both experiences seamlessly under one roof.