Empty fitness studio with five black kettlebell racks in front of a wall with Powerbeats Fit branding, illuminated with bright white lighting.

Beats Brand Activation

Powerbeats Fit: Performance Factory transformed UNLOCKED Shoreditch into a high-intensity testing ground for sound and movement.

Designed to push the new earbuds to their limits, the experience fused sweat-led fitness sessions, live DJ energy and immersive product interaction inside our 24,000 sq ft East London venue. It wasn’t just a launch — it was a full-scale performance environment built to prove the product in action.

Performance

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Immersive

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Activation

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Adaptive

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Fitness

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Performance ✳︎ Immersive ✳︎ Activation ✳︎ Adaptive ✳︎ Fitness ✳︎

A poster on a concrete wall with the text 'FIT FOR EVERY MOVE' and a partially visible woman with dark hair and glasses.

“Fit For Every Move” set the tone immediately. The space became a bold, performance-driven canvas — industrial textures and sharp visual placement reinforcing that this wasn’t just a launch, but a live, physical brand statement.

An empty nightclub dance floor with blue and red lighting, white spotlights on the floor, and the 'beats' logo on the wall.

The basement transformed into a high-impact performance arena. Controlled lighting, immersive sound and precise staging reworked the raw architecture into a charged, underground training environment built for intensity.

Empty indoor gym with stationary exercise bikes, spaced apart, with orange line markings on the floor and orange accents on windows and wall.

The training zone was stripped back and intentional. Clean lines, marked zones and functional kit allowed the space to flex seamlessly between workout and showcase — proving its adaptability under pressure.