A large, blue, fluffy mascot resembling a mouse with oversized ears and big eyes, sitting on a blue grid-patterned floor in a brightly-lit showroom with sports cars and clothing displays.

deadmau5
Pop-up

deadmau5 took over UNLOCKED Shoreditch with a two-day London mau5hop pop-up, transforming our Curtain Road space into a direct line between artist and audience. Exclusive merch, meet-and-greets and wall-to-wall fans — all landing in the middle of a sold-out headline show and festival weekend. High demand. High energy. Exactly the kind of cultural moment our spaces are built to host.

Artist-led

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Immersive

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Meet-and-greet

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Music

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Merch-drop

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Artist-led ✳︎ Immersive ✳︎ Meet-and-greet ✳︎ Music ✳︎ Merch-drop ✳︎

A sports car with a vibrant paint job featuring purple, black, white, yellow, and blue colors, parked inside with a neon mouse head sign on the wall behind it. The car has the text "deadmau5" on the side. There are several people in the background, and the floor is covered with blue tiles.

The Loading Bay became a full mau5hop environment — branded, immersive and built for high-volume footfall. Industrial shell, completely reworked into a fan-first retail and experience space.

DJ performing at a crowded nightclub or concert with an enthusiastic audience.

As day turned to night, the space flipped into performance mode. A raw, close-quarters live set put deadmau5 face-to-face with the crowd — intense, loud and unforgettable.

Person wearing a black hoodie with white text and a large helmet with mouse ears and a reflective black sphere for a face, standing in front of a colorful graffiti wall, making hand gestures.

Beyond the music, fans connected one-on-one. Structured, secure and smoothly managed, the meet & greet moments brought global artist access into a controlled Shoreditch setting.