The Ordinary transformed UNLOCKED Shoreditch into a lab-inspired pop-up, bringing its science-led ethos into a fully immersive physical environment.

The venue’s expansive and adaptable infrastructure allowed visitors to seamlessly move between masterclasses, product testing, a themed café and interactive experiences to flow seamlessly — delivering an event that balanced education with high-impact brand immersion.

The Ordinary Pop-Up

Immersive

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Scientific

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Skincare

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Community

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Interactive

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Immersive ✳︎ Scientific ✳︎ Skincare ✳︎ Community ✳︎ Interactive ✳︎

TikTok Lives turned the venue into a in the moment broadcast hub, streaming masterclasses and expert interviews to The Ordinary’s global community while connecting in-room audiences with a wider digital fanbase.

Interactive moments such as the Molecule Chamber and hands-on product testing transformed education into participation, inviting visitors to engage directly with formulations through play, discovery and brand immersion.

Large-scale exterior advertising on Curtain Road extended the activation beyond the venue walls, positioning The Ordinary prominently along one of East London’s busiest and most culturally visible streets.