UNLOCKED has expanded to Miami. After establishing UNLOCKED Shoreditch as one of East London's most in-demand venues for brand activations, product launches and large-scale cultural events, the next chapter is now open in the heart of Miami's Wynwood Arts District. UNLOCKED Wynwood brings the same approach that has defined the brand in London to one of the most creative and internationally recognised neighbourhoods in the United States.
Why Miami and Why Wynwood
Miami has undergone a significant shift over the past five years. What was once a seasonal destination has evolved into an all year-round cultural capital, attracting brands, agencies, artists, musicians and creative communities from across the world. The city now hosts some of the most high-profile cultural events in the global calendar, from Art Basel Miami Beach and Miami Music Week to the Formula 1 Miami Grand Prix and a growing number of major brand activations that use the city as a launchpad for campaigns across North America.
Wynwood sits at the centre of that cultural energy. Known globally for its street art, independent galleries, creative studios and constant footfall from an internationally engaged audience, the Wynwood Arts District has become one of the most recognisable creative neighbourhoods in the world. For brands looking to activate in a location that carries genuine cultural credibility, Wynwood is the Miami equivalent of Shoreditch, a place that tells an audience something about a brand before anyone walks through the door.
UNLOCKED Wynwood is located at 2136 NW 1st Ave, in the heart of the Arts District, surrounded by galleries, restaurants and the kind of creative infrastructure.
The Venue
UNLOCKED Wynwood is built for events at a scale that very few venues in Miami can match. At over 50,000 sq ft across three connected spaces, with capacity for up to 5,000 guests, it is designed for the kind of large-scale brand activations, concerts, fashion shows, exhibitions and immersive experiences that require both industrial infrastructure and genuine creative flexibility.
The venue comprises Studio 1, Studio 2 and the Courtyard, each serving a distinct function within a wider multi-space layout.
Studio 1 is the main hall, an expansive 32,785 sq ft industrial studio with 19'11" ceilings, multiple 14'-wide roll-up loading doors and production-ready infrastructure built for full scenic builds, filming, exhibitions, automotive launches, brand activations and live music events. At this scale, with this ceiling height and this level of production access, Studio 1 is one of the most capable event spaces in Miami for brands that need to build something serious.
Studio 2 is a connected support studio of 3,600 sq ft, directly linked to the Courtyard. It works as a green room, production base, backstage support, VIP space or brand partner room, giving event teams the flexibility to run complex multi-zone events without compromise.
The Courtyard adds 13,050 sq ft of open-air space, directly connected to both Studio 1 and Studio 2. In a city like Miami, where indoor-outdoor flow is central to how events feel, the Courtyard gives UNLOCKED Wynwood a format that works naturally with the climate and the culture. Open-air arrivals, outdoor staging, installations, production builds and guest flow between spaces all work seamlessly here.
The Open Day
To mark the opening of UNLOCKED Wynwood, we hosted an open day that gave brands, agencies, event teams and press the opportunity to see the space for the first time.
The response confirmed what we already believed about the venue: that the scale, the location and the infrastructure of UNLOCKED Wynwood gives Miami a large-format event space that has not existed in the city at this level before.
What UNLOCKED Wynwood Is Built For
UNLOCKED Wynwood has been designed to handle the full range of large-scale event formats that brands and agencies bring to Miami. The venue is built for brand activations and product launches at scale, where the combination of Studio 1's production infrastructure, the Courtyard's open-air format and the street-facing exterior branding canvas creates a campaign environment that works indoors, outdoors and across the exterior of the building simultaneously.
Fashion shows and runway events benefit from the ceiling height, the floor area and the load-in access that makes complex production builds possible within realistic timelines. Exhibitions and gallery-format events have the wall space, the natural flow between zones and the visual neutrality of the raw industrial environment to work with.
Concerts and music events have the capacity, the infrastructure and the location in one of Miami's most music-forward neighbourhoods to draw the kind of crowd that turns a venue opening into a cultural moment.
And for brands that need a full-site takeover, UNLOCKED Wynwood offers something genuinely rare in Miami: a single venue capable of running an event across 50,000 sq ft of connected indoor and outdoor space, under one roof and one licence, with a team that has the experience to make it work.
London to Miami
Wynwood holds the same values that have made UNLOCKED Shoreditch. The commitment to production, creative flexibility and a location with real cultural weight. The scale and the format are built specifically for what Miami demands.
For brands planning activations, launches, shows or cultural events in Miami, UNLOCKED Wynwood is taking enquiries from August 2026.